Argos, with its 750 or so stores in the UK is the largest ‘general goods’ retailer. Since the products are shown is by way of a catalogue rather than displaying them on shelves, the transition to selling online should have been an easy one, when compared to more traditional outlets.

In many ways Argos is somewhat unique – other shops don’t sell only out of a catalogue, and other catalogues don’t have retail outlets. This seems to position Argos somewhere in the ‘best of both worlds’ category.

On 23rd January 2010, Argos embarked on a gigantic re-branding exercise, beginning with it’s website in conjunction with the Spring/Summer 2010 catalogue. Re-branding of the all of the stores is likely to take place over the next few years.

With the catalogue only being updated twice a year, one of the challenges that Argos seem to have faced is offering an up-to-date product selection in fast moving markets such as photography and computing. With the advent of online shopping however, new products can be added to the website at any time, allowing the company to compete on a level playing-field.

Visit Argos to find Pink Digital Cameras

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