FujiFilm have released their latest innovation in Pink Digital Cameras – the FinePix AX280. To ensure that top optical quality is realised from the powerful sensor and advanced image processing engine, the AX280 features a versatile Fujinon 28mm 5x wide-angle optical zoom lens. The AX280 can record HD 720p video.

• 14 Megapixels
• 5x Optical Zoom
• 3 inch LCD
• HD Video
• Guide Price – Around £90 to £110

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Pink AX280 Features & Specification

Resolution	14.0 Megapixels
Optical Zoom	5x
Digital Zoom	Approx. 6.7× (up to 33.5× when combined with optical zoom)
Lens	AX280: Fujinon 5x optical zoom lens, F3.6(Wide)-F5.9(Telephoto)
Lens Focal Length	f=5.0- 25mm, equivalent to 28-140mm on a 35mm camera
CCD Sensor	1/ 2.3-inch
Storage media	Internal memory (Approx. 24MB) SD memory card / SDHC memory card
Number of recorded pixels	Still image: 4000×3000 (12M, 4:3 format) / 4000×2666 (11M, 3:2 format) / 4000×2248 (9M, 16:9 format) / 2816×2112 (6M, 4:3 format) / 2048×1536 (3M, 4:3 format) / 1920×1080 (2M, 16:9 format) / 1600×1200 (2M, 4:3 format) / 640×480 (0.3M, 4:3 format)
File Format	Still image: JPEG (Exif. Ver. 2.2) / Movie: AVI (Motion JPEG) with sound / Audio: WAVE format, Monaural sound (Design rule for Camera File system compliant / DPOF-compatible)
Aperture	F3.6／8(Wide) F5.9-F13(Telephoto)　with ND filter
Focus distance (from Lens Surface)	Normal: Wide: Approx. 45cm (1.5ft) to infinity; Telephoto: Approx. 80cm (2.6ft) to infinity Macro: Wide: Approx. 10cm – 80cm /3.9in.-2.6ft. Telephoto: Approx. 60cm – 100cm/2ft.3.3ft.
Sensitivity	Auto / Equivalent to ISO 100/200/400/800/1600/3200* (Standard Output Sensitivity)　*3M pixels or lower
Exposure control	TTL 256-zones metering
Exposure mode	Programmed AE
Shooting modes	SR Auto, Auto, P, Natural Light, Natural Light & with Flash, Portrait, Baby, Landscape, Panorama, Sport, Night, Night(Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Party, Flower, Text
Image Stabiliser	Digital Image Stabilisation
Shutter speed	(Auto mode) 1/4 second to 1/1400 second (All other modes) 8 second to 1/1400 second
Continuous shooting Mode	Top-3, Up to 1.2fps; max. 3 frames
Focus	Auto focus (Centre)
White Balance	Automatic Scene Recognition Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Self Timer	Approximately 10 sec.／2 sec. delay
Flash	Effective range: (ISO AUTO) Normal Wide: approx. 60cm-3m/2ft.-9.8 ft., Telephoto: approx. 60cm-2m/2ft.-6.6 ft. Macro: approx. 30cm-80cm/1ft.-2.6ft. Flash modes: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD Monitor	3.0-in. 230k-dot colour LCD monitor; frame coverage approx. 96%
Video Recording	1280×720 pixels (24 frames / sec.) / 640×480 pixels / 320×240 pixels (30 frames / sec.) with monaural sound
Playback Functions	Face Detection, Auto red-eye removal, Crop, Resize, Image rotate, Slide show, Multi-frame playback (with Microthumbnail), Sorting by date, Picture search
Digital Interface	USB 2.0 High-Speed
Power Supply	2xAA type alkaline batteries (included) / 2xAA type Ni-MH rechargeable batteries (sold separately)
Dimensions	93mm(W) × 60.2mm(H) × 27.8mm (D) /3.7in.(W) × 2.4in.(H) × 1.1in (D) (excluding accessories and attachments)
Weight	Approx. 119g /4.2oz. (excluding accessories, battery and memory card) Approx. 167g /5.9oz. (including accessories, battery and memory card)
Guide to the number of available frames for battery operation	(AUTO mode) Approx. 180 frames (alkaline batteries of the type supplied with the camera) or 400 frames (2700 mAh Ni-MH batteries)
Included Accessories	2xAA type alkaline batteries Hand strap USB cable for the CD-ROM Owner’s manual